Persistently building the brand for Vietnamese goods

Consumers choose to buy fashion footwear and sandals at Biti's marketing store on Pham Van Thuan Street, Bien Hoa City.

Over the years, many brands (enterprises) of domestic enterprises in general and enterprises in Dong Nai have been constantly growing, receiving many honours and acceptance from consumers.

With nearly 40 years of construction and development, Biti's brand has grown to become a national brand loved and chosen by many consumers. Biti's has also won the title of High-Quality Vietnamese Goods for 26 consecutive years.

General Director of Binh Tien Company (Biti's) Vu Le Quyen said that Biti's always puts its customers in the central position to constantly improve product quality and take care of consumers, especially during this period of economic integration, there is the fierce competition from foreign fashion brands. The business philosophy of "Taking care the Vietnamese feet" has always been a guideline for Biti's to develop production and build a brand during the past time.

“During its establishment and development, the company has been engaged in production activities in Dong Nai for nearly 30 years. During that time, the locality has always created favourable conditions for the company to develop production and create a favourable business environment, most recently supporting the company to convert its production plant to Amata Industrial Zone, Bien Hoa City)" - Ms. Quyen added.

Among all members of the Vietnam Rubber Industry Group, it can be said that Dong Nai Rubber Corporation One Member Company Limited is one of the leading units in the industry. Dong Nai Rubber's products are favoured by domestic and foreign customers, Dong Nai Rubber brand is maintained, continuously achieving great titles and awards. This is one of 5 enterprises in Dong Nai recognized by the Ministry of Industry and Trade to have products with National Brand in the last time (7th - 2020) with DNRC natural rubber products.

According to Dong Nai Rubber Corporation One Member Limited Liability Company, in 2021, in the general context of difficulties caused by the Covid-19 epidemic, the company has effectively implemented the dual goal of fighting the epidemic while producing and achieving many achievements, achieving and exceeding the 5-year average targets for the 2020-2025 term with the exploitation output of the whole company reaching over 26.6 thousand tons, reaching 104% of the plan.According to Dong Nai Rubber Corporation One Member Limited Liability Company, in 2021, in the general context of difficulties caused by the Covid-19 epidemic, the company has effectively implemented the dual goal of fighting the epidemic while producing and achieving significant important results, achieving and exceeding the 5-year average targets for the 2020-2025 term with the exploitation output of the whole company reaching over 26.6 thousand tons, reaching 104% of the plan.

The context of deeply and widely integration, especially after the impacts of the Covid-19 pandemic, requires local businesses, especially small and medium-sized enterprises, to change their thinking and promote product research and development, focusing on service quality, creating its own brand.

In addition to the efforts of enterprises, Dong Nai has implemented many policies to support businesses in each industry and locality to contribute to improving competitive value and brand value for local businesses. Many programs implemented in the past time have been of interest to enterprises such as: supporting enterprises to renew machinery, apply science and technology, OCOP program (one commune one product program), support enterprises to register intellectual property knowledge, trademarks, connections, support to put local products on e-commerce platforms.

                                                                                               Phan Anh

In response to National Brand Week to celebrate Vietnam Brand Day (April 20, 2022), the Department of Industry and Trade has issued a propaganda plan, hanging 90 propaganda banners with the theme "Brands" Vietnam - Raise your status, fly far" from April 15 to 25 in front of the gate, outside or inside commercial centres, supermarkets, markets, and convenience stores in the province. In addition, the Department also cooperates with press agencies, associations, provincial industry associations, traders, etc. in the province to organize propaganda activities for this year's National Brand Week with many forms and activities.​