Enterprises in Dong Nai built successful brands

Production of agricultural products for export at GC Food Joint Stock Company in Ho Nai Industrial Park (Trang Bom District)

There are many enterprises with domestic investment and foreign direct investment (FDI) in Dong Nai that have done quite well in converting production to bring to the market environmentally friendly products. Since then, raising the brand name in the world market, businesses have remained stable and developed during, after the Covid-19 pandemic and against a series of negative changes around the world.         

 *Branding

 The Covid-19 pandemic, followed by the war between Russia and Ukraine, has caused the world economy to face many difficulties such as broken supply chains, input material prices, and transportation costs increase. In the above context, there are still businesses that find appropriate solutions to overcome difficulties and continue to expand production. The products made by the enterprise are aimed at consumers, ensuring quality, health and reasonable prices.

Khuat Quang Hung, Head of External Communications Department of Nestlé Vietnam Co., Ltd. said: “After the Covid-19 pandemic, the trend of domestic and foreign consumers has changed a lot. Specifically, consumers shop more online, products must be quality, convenient, good for health. In order to retain traditional customers and gain new customers, Nestlé strives to research and bring to market products that meet customer requirements." According to Mr. Hung, Nestlé Vietnam is also heavily affected by increased input materials, broken supply chains, and high product prices. However, to offset these costs, businesses have sought to reduce costs incurred by applying digitalization in production operations, in order to reduce labor, increase capacity and product quality. Therefore, Nestlé still restored production as before the Covid-19 epidemic, continued to open new production lines and exported products to 25 countries around the world.

As a Vietnamese enterprise, it does not have the same thickness as many international brands, but after more than 10 years, GC food's products have been introduced to consumers and have dominated the markets of 20 countries. Since the beginning of the year until now, although the world economy has declined, many businesses have had to reduce their orders to reduce production, but GC food has maintained a growth rate of 30% compared to the previous year.

Ms. Nguyen Thi Thanh Tam, Sales Director of GC Food Joint Stock Company in Ho Nai Industrial Park (Trang Bom District) shared: “Currently, enterprises are facing difficulties in production and consumption of products and the company cannot avoid it. The reason the company has maintained a good growth rate is because it focuses on two main product lines, aloe vera and coconut jelly, and at the same time diversifying other product lines to find new markets, compensate for shrinking markets. GC has planned for 2023, continuing to maintain a growth rate of about 30% in domestic and foreign markets.

 *Get in tune with the changes

 After the Covid-19 pandemic, consumers around the world have had many changes from the way they choose products to the way they buy goods. At the same time, in consumption, people also tend to save more, giving priority to products necessary for daily life. Accordingly, brands that catch up with customers' requirements and have appropriate production and business adjustment plans will survive. Especially, consumers are increasingly demanding products of high quality, ensuring health and environmental friendliness.

 According to Ms. Nguyen Cao Ngoc Dung, Senior Manager of NielsenIQ Vietnam, over the past two years, consumers have tended to choose products with health-promoting factors and they pay more and more attention to the factors that affect their lives. Therefore, enterprises can base on the above trends to plan to produce products to suit the requirements of the market.

 Currently, many countries in the world as well as Vietnam are aiming for green production and green consumption to protect people's health and the living environment. Brands around the world also have a roadmap to encourage and require outsourcing businesses for brands, partners supplying input materials and finished products to have a roadmap for applying modern technology in order to save energy and raw materials, step by step using recycled materials towards circular production. Factories that are at the forefront of the green production trend will be chosen and ordered more by brands and partners.

Alain Cany, President of the European Chamber of Commerce in Vietnam, said: “European businesses investing in Vietnam are making efforts in green transformation to bring to the market environmental friendly products that are good for consumer's health. This is one of the solutions to help businesses reduce input costs and increase competitiveness in the market."

 The world economy will continue to be negatively affected, in the last months of the year and 2023, each enterprise will find its own solution to survive and develop to overcome difficulties.