Developing E-commerce potential

​Activities of searching skills, information exchange, bringing local specialties to E-commerce website Postmart.vn

Strongly exploit e-commerce

According to a survey of the Vietnam E-Commerce Association (VECOM) published in 2019, the E-commerce index of Dong Nai province ranked 7th nationwide with 51.7 points. Particularly for the criteria of transaction components between enterprises and consumers (B2C), Dong Nai ranks seventh after Ho Chi Minh City, Hanoi, Binh Duong, Hai Phong, Bac Ninh and Da Nang. Dong Nai domain name ".vn" ranked 5th in the country with about 5,750 websites taking the domain name ".vn".

The majority of e-commerce today uses the Business-to-Consumer (B2C) business transaction model and the Consumer-to-Consumer (C2C) transaction model...Many businesses, cooperatives and production facilities in the province are increasingly interested in building a sales website, introducing products by online channels.

Ms. Chu Hai Yen, Deputy General Director of Lothamilk Joint Stock Company (Bien Hoa City), said that the company focused on building the identity associated with Lothamilk brand. The company has focused on developing many advertising channels, introducing products, including improving efficiency, friendliness, interaction in promoting products on websites, online application, etc.

More of support

In this field, the Provincial People's Committee has issued the Program of electronic commerce development of Dong Nai in the period of 2016-2020 and the annual e-commerce development program to support businesses participating in the national electronic payment system, making extensive use of e-commerce transaction models. In particular, the program will support the development of management software, databases of information on manufacturing enterprises, import and export enterprises in the province; At the same time, organizing training courses, in-depth instructions for businesses on online shopping, digital signature and digital signature application, internet marketing activities, effective business model on e-commerce, etc.

Most recently, the Provincial People's Committee issued the Program of E-commerce Development of Dong Nai Province in 2020. Accordingly, the Provincial People's Committee assigned the Department of Industry and Trade to lead and coordinate with related departments, agencies and units to deploy 7 contents of E-commerce development in the province, including: construction and development of e-commerce infrastructure, including construction of Dong Nai E-commerce trading floor project; propaganda and popularization to raise knowledge about e-commerce; training and retraining for development of E-commerce human resources. Subjects to be supported are agencies, organizations and enterprises of all economic sectors, cooperatives, production and business establishments and individuals engaged in application activities or supporting e-commerce application activities.

The representative of the Department of Industry and Trade said that in recent years, the Department has conducted an survey of e-commerce applications, aggregated databases, capture multi-dimensional information on the status of e-commerce applications of units, businesses and individuals in the province. The Department also cooperated with Dong Nai Post Office to organize a conference to bring Dong Nai specialty products to Postmart.vn electronic trading floor for more than 50 enterprises and cooperatives in the area.

By Nam Vu