Reaching for a national brand

Rubber production under progress at Dong Nai Rubber Corporation

Vietnam National Brand Program is the Government's unique, long-term and sole trade promotion program aimed at establishing and developing national brands through product brands.

Dong Nai with 5 enterprises achieving Vietnam National Brand in 2020

The Minister of Industry and Trade has issued Circular 33/2019/ TT-BCT regulating the Criteria System of the Vietnam National Brand Program. Accordingly, there are 3 criteria to select products with Vietnam National Brand, including quality, innovation, and pioneering capacity.

Selection of products with Vietnam National Brand is performed by scoring with rating scale of 1,000 points. The total score for a product to achieve Vietnam National Brand is from 650 points or more and each criterion score should reach 60% or more.

According to the Department of Industry and Trade, Dong Nai's five enterprises recognized as a Vietnam National Brand in 2020, includes Dong Nai Rubber Corporation, Dong Nai Brick and Tile Corporation, Electrical Equipment Joint Stock Company, Tin Nghia Corporation and Vinacafé Bien Hoa Joint Stock Company.

Of all the members of Vietnam Rubber Group, Dong Nai Rubber Corporation is the leading one in the industry. Dong Nai Rubber's products have always been favored by domestic and foreign customers. Dong Nai Rubber brand has been maintained and continuously achieved great titles and awards, typically, the titles of Labor Hero; Second and Third Class Independence Medals; and First, Second and Third Class Labor Medals; awards such as the 2015 Silver National Quality Award, Vietnam Gold Star 2015, etc.

Assessing the brand strength of Dong Nai Rubber, Tran Ngoc Thuan, Chairman of the Vietnam Rubber Group emphasized, this is the leading company in the industry and has achieved outstanding and comprehensive achievements. The development of Dong Nai Rubber has made a great contribution to the overall development of the industry and is also an important brand name with products favored by its customers and partners.

Do Minh Tuan, General Director of Dong Nai Rubber Corporation, said that in order to maintain the strength and brand image of the company, in the coming years, its direction will be changed in development. Accordingly, it is expected to focus on advantageous sectors, consistent with the trend of economic development.

In the next 5 years, besides the proportion of rubber latex development and preliminary treatment, it is expected to increase the proportion of fields such as wood processing, real estate services in industrial zones, urban infrastructure, and high-tech agriculture. According to Do Minh Tuan, this shift is to adapt to the changing demand from the consumer market, at the same time, serve as the basis for the company to continue maintaining its development advantages in a sustainable way.

With the investment in the world's leading modern machinery and equipment, Dong Nai Brick and Tile Corporation (Tuildonai) currently has 3 factories with a total capacity of more than 300 million bricks/ year. In which, in Dong Nai, the company now has established Dong Nai 2 Brick and Tile Factory (Bien Hoa 1 Industrial Park). The company was awarded the First Class Labor Medal by the President in 2000, the title of High Quality Vietnamese Goods for 22 consecutive years, along with countless domestic and foreign titles and awards, etc.

Nguyen Duc Hoang, Chairman of the Board of Directors of Tuildonai shared, the year 2020 marks 80 years on the journey of establishing and developing the brand of Tuildonai. From the foundation bricks in 1940, the company has supplied to the market hundreds of millions of products each year. This achievement is the result of bravely investing in modern equipment and machinery in generations of leaders, perseverance, dedication, dynamism and creativity of all officers and employees of the company. In the coming time, the company will continue to upgrade and perfect its system, and invest in modern production systems, furnaces, etc. to create motivation for continuous development.

Vi Quan