The role of product packaging in business production

​(News Portal – Dong Nai) - Apart from its role in packaging and preserving products, product packaging also plays a crucial role in positioning the brand and increasing the value of the products for businesses.

Produced at Domilk Joint Stock Company, which has recently redesigned its product packaging. 

​However, for many small and medium-sized businesses, product packaging is still not given enough attention, which is a weak point in reaching more consumers.

Insufficient focus on packaging labels

In Dong Nai province, there are currently tens of thousands of active businesses, the majority of which are small and medium-sized enterprises. Many of these businesses rely on the advantages of the local area to build their business models, develop products, and make important strides. However, it is important to recognize the fact that, compared to general requirements, many businesses do not pay enough attention to printing and designing packaging, which affects brand recognition.  

According to packaging production experts, besides being eye-catching and convenient, packaging must also ensure reasonable cost and environmental protection. The information on the product must be accurate, avoiding misunderstandings and not meeting the usage instructions standards of certain markets. When designing or changing product packaging, careful research is needed to prevent it from becoming generic or losing the inherent identity of the brand.

As a packaging manufacturer for consumer goods businesses, Ms. Nguyen Thi Kim Tuyen, Director of Ngoc Thanh Phuoc Packaging Co., Ltd. (Ho Nai Industrial Park), shared that the company has many years of experience and a team of quality designers. Therefore, for partners who need to use the company's product packaging and require design assistance, this company is ready to help.

On the other hand, for manufacturing businesses, Mr. Tran Đang Anh, owner of Anh Tran Private Tea Company (Bien Hoa City), stated that the main products of the company are teas with the flavors of the northern region. He has made efforts to establish and develop his own brand in Đong Nai and the surrounding areas. In addition to understanding the production process of each product line, applying technology in packaging, designing, and producing packaging with unique styles for the Anh Tran brand is always emphasized. However, this business is also concerned about the fast-changing consumer trends and preferences, making continuous innovation to meet customer demands challenging.

Changing mindset to keep up with the consumers

According to Mr. Tran Huu Nhu Anh, Chairman of the Board of Directors of Anh Sang Packaging Trading and Manufacturing Joint Stock Company (Ho Chi Minh City), the appearance of product packaging plays an important role in branding, researching consumer preferences, and improving packaging designs that appeal to consumers. Product packaging is a static communication tool that conveys information such as product benefits, brand value, brand commitment, and brand promises. It is considered one of the key factors influencing consumer purchasing decisions. To better serve consumers and enhance product recognition, businesses, especially in the consumer goods sector, need to pay attention to this issue.

The lesson of getting bored with packaging designs is also learned by Mr. Pham The Linh, Director of The Linh Trading and Manufacturing Limited Liability Company (Bien Hoa City). According to Mr. Linh, after more than 15 years in the bedding manufacturing industry, his company has achieved certain successes. However, recently, customer feedback revealed that some product packaging designs and labels from 10 years ago are no longer suitable. "From the feedback of our distributors, I suddenly realized that focusing only on the quality of the product while neglecting its external appearance is a significant oversight. Therefore, our company is currently working with partners to bring about fresh changes," Mr. Linh added.

Similarly, Ms. Nguyen Thi Thanh Thanh, Director of Domilk Joint Stock Company (Long Thanh District), shared that to create interest for customers and gradually build brand recognition for their confectionery products, the company has collaborated with local artists in Đong Nai's Literary and Art Association to create a photo series showcasing the development of Đong Nai. Each Domilk product features iconic images of the region, its people, and its economy. "We expect that Domilk's product packaging will also serve as a postcard for tourists to send messages to friends and relatives, contributing to promoting Đong Nai to both domestic and international audiences," she added.  ​