Donasun builds its Brand

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Mr. Nguyen Van Quy with products branded Donasun manufactured by the company

Difficulty building a brand

Mr. Quy started his business very early, Green Energy Co., Ltd. was established in 2008. That was the time when after completing his studies, Mr. Quy went to work for a construction company in the electricity and water industry and realized the increasing need to use the solar water heaters by the local people, so he decided to have a trial business.

From the initial small orders, Mr. Quy gradually built up more orders for the company and the market coverage was therefore well known.

In the first 5 years, the market for supplying solar water heaters Dong Nai in general and Bien Hoa in particular is a new and potential market for suppliers. The Green Energy brand was very popular at that time, every month the company shipped 300 sets of water heaters, but the difficulty arisen also more many.

The reason is that many companies that appeared later also took similar brands, diluting the market, while Mr. Quy did not really pay attention to the protection of his trademark at first. “When I realized that I was being competitive by the brand, as a pioneer company in building "Green Energy" with the goal of providing environmentally friendly products, helping to save electricity for people, I was very worried, so I tried to make registration and certification documents but it was no longer possible. For a long time, the company worked very hard for this"- Mr. Nguyen Van Quy shared.

When the initial trademark was not protected, the company faced difficulties due to competition but in the end Mr. Quy also registered and protected a new trademark, Donasun. In 2013, the brand was protected, but because of the new brand, product sales decreased compared to before. It took a few years for Donasun to re-shape the brand and increase sales again.

Focus on after-sales service

According to Mr. Quy, solar water heater is one of the developing forms of using solar power in Vietnam. To produce qualified products, the company get transferred the advanced technology from Germany. It is also important that in the process of using, compared to other brands, Donasun has focused on after-sales service. Excellent taking care and maintenance of products for users is the best product advertising solution.

“Our business motto is prestige comes with quality. Once we have shaped and built a brand, warranty and after-sales service are also very important. We can therefore confidently bring good quality solar water heater products to customers. From there, bringing a green life, improving the environment, in harmony with nature, we hope to bring customers a safe and comfortable life" - Director Nguyen Van Quy wishes.

Thanks to the efforts made in many years, now Green Energy Co., Ltd. has built 2 production factories and product introduction stores in Bien Hoa. In addition to manufacturing solar water heaters, the company also manufactures, supplies and installs Donasun stainless steel water tanks, PPR plastic hot water pipes and accessories, high-class hot and cold water faucets, solar electricity, and water heaters, electrical and auxiliary storage equipment, solar water heater components, etc. Diversified products to best meet the needs of customers.