“Audiovisual” Device Market in the World Cup season. 

domestic televisions are sold like hot cakes.

According to electronic device stores on National Street 15,  the number of domestic televisions sold has been on the increase, esp. televisions manufactured by Belco, Hanel …have recently been the best-selling televisions  because their price is reasonable and acceptalbe to workers (only over one million VND a TV, from seven hundred thousand VND to two million VND cheaper than joint venture’s products for different styles). Ms Thu, the owner of a electronic device store on August Revolution Street, said “Although domestic televisions are cheap, their quality is as good as the quality of televisions manufactured by joint venture companies. Customers like domestic TVs because these TVs also have flat screens, inside-hidden loudspeakers, high contrast etc. Presently, from 5 to 7 domestic TVs and 2 joint ventures ones are sold a day.” The above mention does not including TVs assembled at electronics companies such as TCL, Akira, Dacus, Daling etc, all of which are also cheaply priced at about one million VND and above.

·          Joint venture TVs are at a discount –  a lot of promotion programs

Consulting at some big electronic device stores in Bien Hoa City, we learnt that manufacturers not only improve TV designs and quality but they also bring to the market new TVs with such features as minimization of light reflection, Vietnamese menus etc and especially with a far lower price compared to the price of early this year. In addition, Consumers also have chances to take part in a number of big promotion programs in this World Cup season. Well-known trademarks such as Toshiba, Panasonic, JVC, Samsung, Sony... began to carry out their sale promotion campaigns with such different ways as buying TV and having gifts, entering lucky draw. Sony, for example, decreases the average price by 10% for TV Bravia (specifically, TV Bravia 32-40 inch dropped to five million VND, TV Bravia 23-26 inch went down to 3 million VND). Two companies, namely Panasonic and Samsung, decreases price of the largest number of TV by from two hundred VND to 700 hundred VND a TV for different styles. This could be illustrated as follows: Panasonic Model TC-16M09 worth 3.060.000 VND went down by 2.690.000VND/set; TC-20 M09 worth 3.770.000VND dropped to 3.290.000VND/set and TC-21S99 worth 4.580.000VND fell to 3.890.000VND/set. Addition to its decrease in price, Sony also carry out its promotion program for World Cup Season for instance Buying TV LCD Bravia and getting DVD player, buying TV Grand Wega and getting Hifi Karaoke set, Buying TV Wega 25-29 to 35 inch and getting a 12 can carton of Tiger Beer. Mr. Hung, the owner of Sao Mai electronic device store in Ho Nai ward said that addition to promotions for customers, a number of companies increased their turnover by  giving preferential price and promotions for dealers and distributors so there was fierce competition among trademarks.

The market for the World Cup season this year is also more exciting thanks to digital satellite receivers. Customers spend only from one million four hundred thousand VND to one million nine hundred thousand VND to have a digital satellite receiver which can receive over forty programs. To compete with each other, some stores have increased the guaranty duration and install receivers for free when customers feel a need.

Translated by THKC