Grasping the market demand when people's living standards increase, electronic products and kitchen furniture are popular, Mr. Do Vinh Sy, Director of Dai Sy Phu One Member Trading Company Limited (Bien Hoa City) invested in this area.
Mr. Do Vinh Sy introduces products to a customer at a specialized store of Vua Bep system
Towards the middle and high classes, Dai Sy Phu One Member Trading Limited Company has expanded its dozens of agents in many provinces and cities.
Doing business from the "kitchen corners" of customers
When people's living standards, especially in urban areas improved, the demand for electrical appliances and kitchen furniture also increases to serve their quality of lives. Mr. Do Vinh Sy established Dai Sy Phu One Member Trading Co., Ltd with the goal of providing the market with high-quality imported kitchen equipment, furniture, and electrical appliances for the middle and high classes.
Currently, there are many retailers of electronic products appearing on the market, including large systems with hundreds, thousands of points across the country, so the competition is very fierce. The competition with each other is not due to the difference of a few tens or hundreds thousand dong in the selling price of a product. Stores compete for Google display rankings; in terms of store coverage, convenience; about services after buying such as warranty, after-sales program with customers after buying such as birthday gifts, promotion of future products.... Therefore, small retail stores will be very difficult to compete with chain stores.
To develop business, the company established a retail channel under the brand name of Vua Bep, specializing in the product line of high-end imported kitchen equipment. The products distributed at Vua Bep stores are diverse in types such as electromagnetic stoves, negative gas stoves, smoke machines, dishwashers, dish dryers, kitchen cabinets and accessories... of famous brands in the world.
According to Mr. Sy, with the goal of best serving the needs of customers, the company always considers ensuring product quality, care, home service, and long-term maintenance as a prerequisite. This helps to elevate the brand of the business and further expand its scale. In the future, the vision of Vua Bep is to be the leading professional kitchen product distributor in Vietnam and to build a system of Vuabep Store stores at agents in many provinces and cities across the country.
Mr. Do Vinh Sy introduces products to a customer at a specialized store of Vua Bep system
Using technology for selling
Like the business of other products of most enterprises, the economic situation is currently difficult and the slowly product consumption is the problem that Vua Bep is facing. Along with improving product quality, service quality, and customer care, it is also important to connect, exchange, and find partners and businesses. Recently, Mr. Sy has also actively participated in organizations and business associations in the area to continue looking for more partners and expanding his customer markets.
“We have participated in business organizations such as BNI, Dong Nai Young Entrepreneurs Association… Through exchange activities, visiting and learning experiences from friend and partner businesses, Dai Sy Phu will have opportunity to raise the level of business," Mr. Sy expected.
At the same time, the company built a dedicated website, set up a sale system online, used the social network facebook and fan page to introduce the services and products the company trading. Thanks to that, businesses built its retail agents and they can update new brands and products quickly to consumers. With online sales, fast delivery, creating favorable conditions for retailers so the company's revenue has increased after days, creating trust with partners, affirming a stronger foothold in the market.
As one of partners and agents of Dai Sy Phu, Mr. Nguyen Cong Thao, owner of Cong Thanh electronics store (Bien Hoa City) said that cooperating with the company creates peace of mind because this was a business recognized 20 years in the market. Beside the diversity of Dai Sy Phu's products, Cong Thanh electronics also has a stable source of goods, meeting the needs of customers and having a reasonable after-sales regime, creating a sustainable cooperation.
Author: Phan Anh
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