Ensured quality and affordable commodities will be brought to hands consumers in districts, communes, residential areas in rural areas and workers in industrial zones under form of marker days, which is the main content of the program “Bring Vietnamese Commodities to Consumers” –phase 1 (September 2009-December 2009) deployed by Department of Industry and Commerce on August 7.
This is the program aimed at encouraging people to use Vietnamese commodities, support internal enterprises in take control and develop domestic market via consumption stimulus and production investment expansion promotion of domestic enterprises.
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The program “Bring Vietnamese Commodities to Consumers” oriented to low income subjects.
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As planned, participant units will include BigC Commercial Center, CooMart Bien Hoa, Vinatex Mart and enterprises manufacturing, trading, and distributing commodities in the province. The program is divided into tow parts: “Bring Vietnamese Commodities to Consumers” and “Market days to respond to Dong Nai workers’ cultural festival 2009”.
Participant enterprises will actively transfer goods to concentrated sales areas and assign salesperson staff at the booths. One market day will have 5 to 7 participant units. Department and Industry and Commerce will support enterprises in transport expenditure (not including fee for loading and unloading goods), propaganda via mass media as well as advertising decorations at the concentrated sales areas. It also join common booth responding to “Dong Nai workers’ cultural festival”.
Expectedly, Vietnamese commodity week will last from September 1 to September 9, 2009.
Reported by N.Thuong, translated by Hoai Thu.
