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Market development for start-up products

​Currently, many products of Vietnamese start-ups in general and local start-up businesses have great potential, including technology products and services, processed foods, agricultural products, and tourism. However, most of these products still have difficulties in market development, marketing and promotion activities are not as expected.

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Representatives of Mac Group Co., Ltd (Bien Hoa City) introduced Laven Coffee commercial coffee products of the company with representatives of supermarkets on the sidelines of the seminar on connecting startup products, OCOP products into supermarket system and distribution channels in the province in 2022

As one of the fledgling enterprises, Mac Group Co., Ltd has promoted the technical process of making good products for Laven Coffee brand. In parallel, the issue of branding is also pursued by the company to take the first steps into the market.
Mr. Dinh Thanh Thien, Director of Mac Group Co., Ltd. (Bien Hoa City) shared that now the main market of the company is in Dong Nai area, which is concentrated in cities such as Bien Hoa City, Long Khanh City... The company always tries to build brand through ensuring quality criteria, step by step coverage of the company's name, brand by participating in trade programs, connecting goods in and out of the province, connecting products into retail chains, e-commerce floors.
Similarly, Ms. Dao Nguyen, representative of Vi Vuong Foods (Nhon Trach district) shared: “We have only entered the market for 5 months with the outstanding product of Vi Vuong dried beef. Besides making efforts to ensure product quality according to the criteria of clear origin, no preservatives, no chemical sugar, no flavoring..., the company is gradually searching for markets and connecting with suppliers. retail through activities connecting supply - demand inside and outside the province. These are the opportunities for the company to have more information about the market and consumer tastes, thereby accumulating and preparing carefully to help the product meet the standards and criteria before participating and the channels. supply, product distribution, retail chains…
Mr. Huynh Thanh Van, Vice Chairman of the Southern Startup Support Advisory Council, an organization of the Vietnam Confederation of Commerce and Industry (VCCI), said that the current integration and competition context It will be an opportunity for start-ups and start-ups to seize opportunities and find new directions in line with market needs. This requires enterprises, production establishments to change their thinking, promote product research and development, pay attention to service quality, create own brand mark... as well as regularly update the tastes of consumers to survive and create competitive advantages for their own.
In the current period, the wave of start-ups is growing stronger. There have been many successful start-ups, launched products, safe, quality food, initially received the support of consumers and penetrated into the modern distribution system.
However, in fact, participating in the modern retail distribution chain is not easy because many startups and start-ups are small in scale and have not met basic criteria such as legal documents. , quality certification, packaging design... This needs these enterprises to proactively improve to meet the criteria from large domestic and foreign retailers, and at the same time need more attention and connection from relevant authorities and local authorities.
In Dong Nai, there are 12 supermarkets, 6 commercial centers and a system of convenience stores operating in the area. This is considered an important and modern distribution channel to support the consumption of startups, OCOP products (One product per commune program) of the local. Over the past time, departments, branches and localities have been organizing many support programs to bring these products to connect with the supermarket system, retail channel, etc. as well as connecting with provinces and cities across the country.

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Author: Phan Anh

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