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Focus on feedback channels from consumers

Currently, in order to improve competitiveness and get closer to consumer tastes, many brands, businesses (enterprises), e-commerce websites (e-commerce) are increasingly actively setting up survey channels, collect opinions and feedback from consumers about the quality of their products and services.


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Consumers learn the product information when shopping at an electronic products center in Bien Hoa City

Consumers are more and more interested in domestic products, many domestic products have quality and designs that can compete fairly with foreign products. However, the difficulty is the popularity, "coverage" of the brand name of domestic products and local goods is still a challenging problem. Issues related to brand development, building advertising channels, product introduction, as well as feedback and after-sales channels, etc. are becoming an important and essential stage in the current production and supply chain.

Mr. Nguyen Van Trung, a resident in Tan Hiep Ward, Bien Hoa City said: "My family often goes to shopping malls and supermarkets. I noticed that Vietnamese brands and products are now displayed on shelves and counters, as well as many improvements in packaging and product images, but after-sales services of these brands such as: free warranty support, return policies and supply counters providing customer care services... are very few.While these are decisive factors that help improve reputation, reliability, affect the decision to buy that product or brand or not. Then, I hope there will be more and more after-sales services to help Vietnamese businesses get closer to Vietnamese consumers "- Mr. Trung shared.

Mr. Chau Minh Nguyen, Deputy Chairman of Dong Nai Business Association said that many local businesses, especially small and medium-sized enterprises, still lack channels for customer feedback and evaluation. This will put many businesses at risk of being "slower" compared to large enterprises, multinational corporation in the process of updating, improving quality, innovating designs and packaging products according to tastes of consumers.

In addition to the initiative from businesses, in order to improve the competitiveness of local goods, authorities need to have more programs and plans to support market development, marketing, and organize surveys of consumer opinions. On that basis, it will identify key tasks and propose mechanisms and policies to continue promoting the movement of Vietnamese people to prioritize using Vietnamese goods in the coming time.

The Steering Committee of the campaign Vietnamese people give priority to using Vietnamese goods (the Steering Committee of 264 provinces) has just planned to survey people's opinions on the results of the campaign "Vietnamese people give priority to using Vietnamese goods" in the province in 2022. The survey is expected to be implemented in the second and third quarters of 2022 with about 3,500 survey votes for consumers in the districts and cities city.

Contents of the survey include: propaganda on the implementation of the campaign in residential areas; consumers' evaluation of products, goods, distribution system, business through the form of e-commerce ... of enterprises, manufacturers of Vietnamese goods. Forms of accessing information about products and goods and forms of payment when purchasing products and goods; Consumers' thoughts and aspirations for businesses, manufacturers and solutions to support businesses and develop markets.

Phan Anh
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