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Dong Tam Ceramics and Pottery Company launches its new products

In recent years, Bien Hoa Pottery has faced many difficulties in price fluctuations and unstable consumption demands, thus many large pottery companies must make a decision to cut production or temporarily reduce production.

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Mr. Phan Ho Nhut, General Director of Dong Tam Ceramics and Pottery Company.
 Whereas, despite tough market conditions, Dong Tam Ceramics and Pottery Company reached an export turnover of US$1.1 million in 2000, US$2.3 million in 2002 and US$4 million in 2004. In 2005, the company will strive to earn USUS$5 million in export. Every full-time employee is guaranteed VND 1.3 million per month. Dong Tam Ceramics and Pottery Company has grown into one of the most successful businesses in Dong Nai province.

“In order to survive, our company has taken steps in investing in new technologies that improve product quality, raise productivity. At the same time, we have also expanded our distribution channel to meet increasing customer demands. The pottery companies are always required to offer new products and models to meet changing customer needs. Therefore, our company is always focus on researching and development of new products and constantly creating new models in order to quickly in response to changes in customer demands.” said Phan Ho Nhut, General Director of Dong Tam Company.

Unglazed and colored pottery is Dong Tam company’s the latest new product line launches for 2004 that offer a wide ranges of products such as pots, statues, animals … The company has registered the trademark "Dong Nai Tettra Cotta" for unglazed and colored pottery. New products as supplied by Dong Tam company not only occupied a high share of the domestic market but also exported to major foreign countries such as German, UK, France, Belgium, Switzerland, Holland and so forth.

In 2005, Dong Tam Company brings a hundred of new products into the markets. These new products are more attractive, high-quality and have high resistance to temperature change. They are unique decorative products for the home and garden. Excellent quality and wonderful beauty pottery products from Dong Tam Company win consumer confidence in European countries. In addition, the company recently broke into US market with its new unique high quality pottery products. At present, Dong Tam Company has entered into a contract with Home Depot, Lowes and others from US for selling its new products worth a thousand dollars per month. At Las Vegas Handicraft Exhibition and Fair in August 2005, Dong Tam products drew much attention of visitors. In fact, the company signed the memorandum of sale with some US companies.

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Mr. Nhat (second on the left) is introducing his new products to foreigners

Beside of developing new product with its high competitiveness in the market as unglazed and colored pottery, Dong Tam company also paid attention to such simple products as pot, pottery imitation of a flowerpot and stone imitation product with light weight aiming to meet customer needs on Christmas holiday, Lunar New Year and other festivals. These products are much loved by customers from Asian countries, especially in Republic of Korea, China and Taiwan.

Until now, Dong Tam Company has signed export contracts for 2006. Accordingly, export target of 2006 will be higher than that of 2005. The company plans to expand the production and employ more both workers and technicians in the next time. This will bring Dong Tam’s total employees to about 800, increase over 200 employees compared to now.  

(Source Dong Nai Newspaper)

 

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