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Enterprises redirecting retail products

(CTT-Dong Nai) – Due to the current shortage of orders, especially orders from major business partners since the start of economic downturn, a large number of companies tried to find ways to diversify their business methods. In which, finding smaller orders or readying to manufacture products, and inviting distribution agents... are the selected solutions.

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Coffee products from Laven Group Co., Ltd (Thong Nhat district) boldly participating in trade promotion programs to expand their market share. 

The reduction of VAT is also expected by businesses to stimulate the growth of the market's purchasing power, putting the current business situation in a more favorable position.
Ready for smaller orders
Order scarcity is a common situation of businesses today. In the context of both orders scarcity and competition in the market, businesses also understand themselves as well as their customers better, and keep up with the time. Accordingly, many production facilities boldly accept even smaller orders in order to create jobs and retain employees.
Mr. Hoang Dinh Tinh, Director of Hoang Hung Yen Co., Ltd (Bien Hoa City) shared that his business has 2 production workshops. Since the beginning of 2023, due to market downturn, one factory had had to temporarily close down. With orders declining by nearly half, Mr. Tinh was trying his best to find new partners. And one of those solutions was to accept orders with a moderate amount, allowing workers to keep their jobs, and waiting for the market to recover.
In a similar situation, Ms. Nguyen La Anh Dao, Director of Phuoc Hung Mechanical Production Trading Co., Ltd (Bien Hoa City), specializing in the field of manufacturing accessories for electrical appliances and refrigeration, also said that maintaining production and obtaining a major order in today's time is very difficult. The company has just invested in a new factory with relatively large production capacity in the second half of 2022, but now it is only operating at a fraction of its capacity. From the expectation of quickly having stable orders from major electronics manufacturers and electronic stores and supermarkets across the country, her company tried to looking for opportunities in moderate-sized units. Currently, this enterprise is also supplying 500 sets of machines to the market every day for its partners, which is a commendable effort.
Finding ways to expand distribution network
Ngoc Thanh Phuoc Packaging Co., Ltd (Ho Nai Industrial Park, Trang Bom District) specializes in providing all kinds of packaging for the manufacturing industry At present, the company’s products are, for example, double-strap foam bags, plastic bags, bubble bags, foam bags. According to Ms. Nguyen Thi Kim Tuyen, the company’s director, disposable foam bags are used almost everywhere, from urban to rural areas. However, finding the supplier with the best price is quite difficult, especially for new agents who do not know much about the products and agents in places where there is no manufacturer. Therefore, the company wishes to expand more agents and is ready to produce and provide partners with a variety of products suitable to the actual needs of customers.
Meanwhile, Mr. Pham Quang Trung, Director of Trung Pham Trading and Service Company Limited (Long Thanh district), whose company specializes in processing and supplying plastic pallets to partners inside and outside the industrial park, said he would create favorable conditions. for young people with little capital to start a business in this industry. Starting with the cooperation and sale of products to Trung Pham company, agents will not lose ground and initial capital. Since then, businesses have the basis to expand more agents across the country, contributing to compensate for the shortage of orders as in the past period.
According to businesses, in very difficult times, each company must thoroughly and seriously save on regular expenses. At the same time, the lack of orders and small orders is also a favorable time in training human resources, improving the level of political theory, professional qualifications, and professional skills in operation and business production. Having to be flexible, predicting “unfavorable” situations is the method that businesses apply today. Manufacturers also hope that the tax and fee reduction policy that the State is applying, especially the VAT reduction, will soon become a driving force promoting the consumer market and businesses. 

Author: Phan Anh

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