Over the past time, the Dong Nai Industry and Trade Department has paid much attention to trade promotion. This activity helps businesses and farmers find more opportunities and expand their markets, advertise their products and build their trademarks. Since the beginning of the year, Dong Nai has organized many trade promotion programs in localities nationwide and abroad which are well attended by enterprises, cooperatives and groups.
Trong Duc Cocoa Limited Company (Dinh Quan district) soon recognized the important role of trade promotion activities both inside and outside the country. Director of the company, Mr. Dang Tuong Khanh, said that the company has achieved the following objectives: “Since 2013, through participation in trade promotion programs hosted by the Department of Industry and Trade, the company has gained much experience in introducing and promoting our products, typically the models, packaging products of the company; we are constantly improving the design to make our products more impressive to customers and partners. With the domestic market, we have successfully determined the target customers in order to ensure consumption for our products.
Not only focus on enterprises manufacturing and trading agricultural products, the province has paid attention to collective economic organizations such as cooperatives and co-op groups. Through participating in many trade shows, many cooperatives and co-op groups in the province have realized that safe agricultural production is one of the prerequisites for Dong Nai agricultural products to compete and be well recognized in the region, typically, the dragon fruit product of Ngoc Phat co-op group (Hung Thinh commune, Trang Bom district). To date, the dragon fruit of this group has received trademark label and GlobalGAP certificate and exported to China, Europe and the USA. "In order to expand our knowledge of applying science and technology in agricultural production, I regularly attend trade shows organized by the Provincial Farmers' Association and the Department of Industry and Trade to learn good production models in other localities and apply tehm into production activities in our co-op groups," said Mr. Doan Trung Ngoc, Chairman of Ngoc Phat Dragon Fruit Co-op group.
Continue to improve the quality and efficiency of trade promotion
It can be said that in the past, trade promotion activities in Dong Nai have been implemented in a synchronous and effective manner, making full use of resources inside and outside the province to support enterprises in various fields, areas and different scales, and improve production capacity, market search and expansion. In parallel with the activities of trade fairs and exhibitions, Dong Nai Trade Promotion Center has actively supported enterprises in searching for information, analyzing the market, researching, developing and branding products through the implementation of the National Brand Program. However, facing the increasingly strict requirements in the context of the international economic integration, there is a need for greater attention and investment for trade promotion so that these activities are more effective both in and outside the country.
According to the plan, from now until the end of 2017, the center will continue to send more trade promotion delegations to Japan, organize the 10th Vietnam High Quality Goods Fair and Shopping Fair at the end of 2017 at the Dong Nai Convention and Event Center.
Along with that, the Center will support specialized enterprises in the province to participate in the common booth of the province in the online trade fairs and exhibitions in: Ho Chi Minh City, Can Tho, Quang Ninh; participate in the trade fair of the southern key economic region and trade fair in Cambodia; Assisting enterprises in participating trade fairs in Chicago (the US), China, and Cuba. Another important task is to continue organizing programs introducing more domestic in the rural areas, to factories and industrial parks in the province. "According to the provincial trade promotion program in 2017 approved by the provincial People's Committee, this year, the Department of Industry and Trade will organize 30 programs to send domestic goods into industrial zones, organize 10 trade fairs of Vietnamese goods in rural areas, organize a one-week event for domestic goods and a trade fair of Vietnam high quality goods, "said Deputy Director of the Department of Industry and Trade Thai Thanh Phong.
It can be assured that the trade promotion programs in Dong Nai has actively supported the export promotion of agricultural products, foodstuffs and seafood products in the key export markets, basically providing Dong Nai enterprises with more opportunities to access demanding markets. With the positive results and proper preparation, the trade promotion programs of Dong Nai are striving to be a trusted companion of the businesses and farmers in the province.
Giang Nam
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